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1. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
competition, and influential others -- Tapping behavior change theories, models, and frameworks -- Crafting a
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2. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing Environment -- Ch. 4. Determining Research Needs and Resources -- Ch. 5. Mapping the Internal and
Available: Copies:
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