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1. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
process -- Determining research needs and options -- Choosing a social issue, purpose and focus for your
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2. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Research Terminology -- Steps in Developing a Research Plan -- Research "That Won't Break the Bank
Available: Copies:
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