by
Kotler, Philip.
Format:
Books
Publication Date
2016
Excerpt:
-- Developing a plan for monitoring and evaluation -- Establishing budgets and finding funding -- Creating an
by
Lee, Nancy, 1932-
Format:
Books
Publication Date
2011
Excerpt:
Campaign Evaluation -- Ethical Considerations When Setting Objectives and Target Goals -- Chapter Summary
by
Kotler, Philip.
Format:
Books
Publication Date
2002
Excerpt:
-- Pt. V. Managing Social Marketing Programs -- Ch. 14. Developing a Plan for Evaluation and Monitoring.
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