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1. 
Cover image for Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Developing a plan for monitoring and evaluation -- Establishing budgets and finding funding -- Creating an
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2. 
Cover image for Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Campaign Evaluation -- Ethical Considerations When Setting Objectives and Target Goals -- Chapter Summary
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3. 
Cover image for Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Pt. V. Managing Social Marketing Programs -- Ch. 14. Developing a Plan for Evaluation and Monitoring.
Available: Copies:
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