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000IIE
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1. 
Cover image for Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Setting behavior objectives and target goals -- Identifying barriers, benefits, motivators, the
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2. 
Cover image for Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Objectives and Target Goals Are Only a Draft at This Step -- Objectives and Target Goals Will Be Used for
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3. 
Cover image for Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
External Environments -- Pt. III. Establishing Target Audiences, Objectives, and Goals -- Ch. 6. Selecting
Available: Copies:
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