The Tao of twitter : changing your life and business 140 characters at a time

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Title:

Author:

Schaefer, Mark W.

ISBN:

9780071802192

Personal Author:

Schaefer, Mark W.

Publication Information:

New York : McGraw Hill, c2012.

Physical Description:

vii, 168 p. : ill. ; 22 cm.

Contents:

Discovering the Tao of twitter -- Tao of twitter action -- Tao explained -- Business benefits of twitter -- Tao 1: Attracting targeted followers -- Tao 2: Providing meaningful content -- Tao 3: Offering authentic helpfulness -- Immersion -- Twitter lists the key to sanity -- 16 ideas to toast your competition -- Twitter time-savers -- Secrets of influence on twitter -- Advanced twitter concepts -- Is twitter for everybondy? -- Putting it all together.

Abstract:

This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits.

Title Subject:

Twitter.

Subject Term:

Online social networks.

Blogs.

Business communication.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025572922	658.872 S293T 2012	1	Searching... Unknown

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Summary

Hundreds of proven ways for marketers and entrepreneurs to increase influence by gathering an army of followers on Twitter Presents strategies and tactics in a fun and engaging way, helping time - pressed business professionals get up and running on Twitter in no time Founder of the Social Slam Conference and author of Return on Influence , Schaefer is in the top one-half percent of Twitter influencers The author appears on Forbes's list of Top 50 Social Media Power Influencers and Ad Age's list of "Power 100" marketing blogs