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1.

Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

by

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

Brand choice.

Available: Copies:

2.

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

by

Shargey, Hayley Jade.

Format:

Manuscript

Publication Date

2012

Excerpt:

Brand choice.

Available: Copies:

3.

Experience the message : how experiential marketing is changing the brand world.

by

Lenderman, Max.

OverDrive https://www.overdrive.com/search?q=23AB189B-1236-4A1C-90D7-7F9338F01157
Excerpt http://excerpts.cdn.overdrive.com/FormatType-410/0111-1/23A/B18/9B/ExperiencetheMessageHowExperientialMa9781551991696.epub
Excerpt https://samples.overdrive.com/?crid=23AB189B-1236-4A1C-90D7-7F9338F01157&.epub-sample.overdrive.com
Image http://images.contentreserve.com/ImageType-100/0111-1/{23AB189B-1236-4A1C-90D7-7F9338F01157}Img100.jpg

Format:

Electronic Resources

Publication Date

2010

Excerpt:

Brand choice.

Available: Copies:

4.

The brand bubble : the looming crisis in brand value and how to avoid it

by

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-

Available: Copies:

5.

Cover image for Creating images and the psychology of marketing communication

Creating images and the psychology of marketing communication

by

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Brand choice.

Available: Copies:

6.

Experience the message : how experiential marketing is changing the brand world

by

Lenderman, Max.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html

Format:

Books

Publication Date

2006

Excerpt:

Brand choice.

Available: Copies:

7.

Brand hijack : marketing without marketing

by

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Brand choice.

Available: Copies:

8.

Brand failures : the truth about the 100 biggest branding mistakes of all time

by

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

Brand choice.

Available: Copies:

9.

Cover image for Brands in the balance : meeting the challenges to commercial identity

Brands in the balance : meeting the challenges to commercial identity

by

Drawbaugh, Kevin.

Format:

Books

Publication Date

2001

Excerpt:

Brand choice.

Available: Copies:

10.

Cyberbranding : brand building in the digital economy

by

Breakenridge, Deirdre.

Format:

Books

Publication Date

2001

Excerpt:

Brand choice.

Available: Copies:

11.

Commitment-led marketing : the key to brand profits is in the customer's mind

by

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Brand choice.

Available: Copies:

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Lenderman, Max.

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Breakenridge, Deirdre.

(1)

Drawbaugh, Kevin.

(1)

Gerzema, John, 1961-

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Hofmeyr, J. H. (Jan H.)

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Kim, Chʻung-hyŏn, 1950-

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Lebar, Ed, 1943-

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Pauling, Thomas Gordan.

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Shargey, Hayley Jade.

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Communication in marketing.

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Fidélité à une marque.

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Image (Psychology)

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