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1. 
Cover image for Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
: co-creation -- Phase 3 : mass marketing -- The hijacker's threats and opportunities -- The threat
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2. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
the brink: Gucci and brand rescue -- In the beginning: L'Oréal and brand creation. Brands on the
Available: Copies:
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