IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: 
Books
Publication Date 
2008
Excerpt: 
The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-
Available: Copies:
2. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Caterpillar and brand extension -- One trick pony: Heineken and brand consistency -- Traditional values
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location