by
Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Format:
Books
Publication Date
2008
Excerpt:
Value creation : the power of brand equity / Neal, William D. (William Douglas), 1943-
by
Wipperfürth, Alex.
Format:
Books
Publication Date
2005
Excerpt:
: co-creation -- Phase 3 : mass marketing -- The hijacker's threats and opportunities -- The threat
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