2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Format: 
Books
Publication Date 
2008
Excerpt: 
Value creation : the power of brand equity / Neal, William D. (William Douglas), 1943-
Available: Copies:
2. 
Cover image for Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
: co-creation -- Phase 3 : mass marketing -- The hijacker's threats and opportunities -- The threat
Available: Copies:
Limit Search Results
Access Level
Format
Item Category 1
Material Type
Language
Shelf Location
Publication Date
Item Available
Advanced Search Location