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1. 
Cover image for Value creation : the power of brand equity
Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Value creation : the power of brand equity / Neal, William D. (William Douglas), 1943-
Available: Copies:
2. 
Cover image for Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
: co-creation -- Phase 3 : mass marketing -- The hijacker's threats and opportunities -- The threat
Available: Copies: