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00IIE
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1. 
Cover image for Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Format: 
Books
Publication Date 
2008
Excerpt: 
Intangible property -- Valuation.
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2. 
Cover image for Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing without marketing -- The "no marketing" myth -- The hijack -- Public property : the
Available: Copies:
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