Summary

In a knowledge-based economy, the ability to communicate information in clear and concise terms is becoming more critical. This book on business communication is intended to meet the demand for students who are trained to communicate effectively in the current globalised context. It provides a comprehensive view of communication, its scope and importance in business. In addition, the text develops an awareness of the importance of succinct written expression in modern business communication.

This book covers a number of key business communication topics that aim to develop specific skills and competencies: Communication process. To gain an understanding of communication as a socio-cultural process. Intercultural communication skills. To know important factors while communicating with audiences of diverse backgrounds in the global business, professional and political environment. Letter writing skills. To convey the message precisely through letters, memos or emails, paying attention to the writer's objectives, the readers' needs, the reader-writer relationship and the context. Listening skills. To become an effective listener to develop new ideas, options and goals. Presentation skills. To become a more effective speaker and to deliver persuasive presentations. Report writing skills. To understand the fundamentals of the report writing process and develop the critical skills necessary to produce convincing written reports. The book will be of immense use to students of management, animation and multimedia, engineering, science, media studies, journalism and related fields of study. Professionals-managers, advertising, marketing and public relations executives, businessmen and HR experts-will also find it extremely useful.