Part 1 Research preparation -- 1. Introduction to marketing research -- 2. Planning research -- Part 2 Data collection -- 3. Secondary data -- 4. Primary data -- 5. Sampling -- 6. Questionnaires and topic guides -- 7. Qualitative research -- 8. Quantitative research -- Part 3 Analysis and communication -- 9. Analysis -- 10. Reporting and presentation -- Part 4 Marketing research contexts -- 11. Business-to-business research -- 12. International research -- 13. Audience and advertising research -- 14. Web metrics.