Cover image for The management of strategy : cases
Title:
The management of strategy : cases
Author:
Ireland, R. Duane.
ISBN:
9780538753203
Personal Author:
Edition:
9th ed., International ed.
Publication Information:
[Mason, Ohio?] : South-Western Cengage Learning, c2011.
Physical Description:
xxii, 442 p. : ill., maps ; 26 cm.
General Note:
Previous ed.: 2009.
Abstract:
This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.
Reading Level:
Specialized.
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