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Print
by 
Fielding, M. L. (Michael L.)
Format: 
Books
Publication Date 
1997
Excerpt: 
Institute of Marketing Management.
Available: Copies:
by 
Fielding, M. L. (Michael L.)
Format: 
Books
Publication Date 
1995
Excerpt: 
Institute of Marketing Management.
Available: Copies:
3. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing.
Available: Copies:
4. 
Cover image for Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Contents note continued: The four Ps of marketing -- Marketing methods -- Advertising as a
Available: Copies:
5. 
Cover image for Brief : make a bigger impact by saying less
by 
McCormack, Joseph, 1965- author.
Format: 
Electronic Resources
Publication Date 
2014
Excerpt: 
founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development
Available: Copies:
6. 
Cover image for On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Internet marketing.
Available: Copies:
7. 
Cover image for Twitter power : how to dominate your market one tweet at a time
by 
Comm, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet marketing.
Available: Copies:
8. 
Cover image for Integrated business communication in a global marketplace
by 
Stuart, Bonnye E.
Format: 
Books
Publication Date 
2007
Excerpt: 
channels -- Ch. 6. Business communication, public relations and integrated marketing communication -- Ch. 7
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9. 
Cover image for Publish and prosper : blogging for your business
by 
Byron, D. L.
Format: 
Books
Publication Date 
2006
Excerpt: 
Internet marketing.
Available: Copies:
10. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
, customer relationship management, consumer marketing and marketing strategy. It will be of equal value to
Available: Copies:
by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- 3. Public relations and the marketing communication campaign.
Available: Copies:
12. 
Cover image for Advanced business communication
by 
Penrose, John M.
Format: 
Books
Publication Date 
2001
Excerpt: 
Letters -- The Job Interview -- Appendix A: A Formal Case: Accounting Procedures at Champion Marketing
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