Integrated business communication in a global marketplace

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Title:

Author:

Stuart, Bonnye E.

ISBN:

9780470027677

Personal Author:

Stuart, Bonnye E.

Publication Information:

Hoboken, NJ : John Wiley & Sons Inc., 2007.

Physical Description:

xxi, 426 p. : ill. ; 24 cm.

Contents:

Ch. 1. The building blocks of communication -- Ch. 2. The complex world of the sender -- Ch. 3. Knowing the receivers of your messages -- Ch. 4. Breaking through the noise -- Ch. 5. Communication channels -- Ch. 6. Business communication, public relations and integrated marketing communication -- Ch. 7. External communication : messaging to your publics -- Ch. 8. Internal communications : messaging within your company -- Ch. 9. The importance of effective communication in the workplace -- Ch. 10. Issues of organizational leadership -- Ch. 11. Global communication expands -- Ch. 12. Communication in the new management world -- Ch. 13. Emerging issues affecting communication strategy -- Ch. 14. New focus on responsible communication -- Ch. 15. Looking ahead.

Subject Term:

Business communication.

Added Author:

Sarow, Marilyn S.

Stuart, Laurence P.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip073/2006034928.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006034928-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006034928-b.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023651579	658.45 S929.I 2007	1	Searching... Unknown

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Summary

This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach - Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace.

Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. The book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory is introduced when necessary to the understanding of the practical application of the various concepts. Integrated Business Communication is broad enough in scope and method to be used as a core text in business communication. Case studies are an integral part of the material.