by
McCormack, Joseph, 1965- author.
Format:
Electronic Resources
Publication Date
2014
Excerpt:
Background/Beginning Step 3: R, or Reason/Relevance Step 4: I, or key Information Step 5: E, or intended
by
Theobald, Theo, 1957-, author.
Format:
Regular print
Publication Date
2013
Excerpt:
deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The
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