added new content that instructors have asked for, such as examples of business plans and sales

Your Sales (Pitch) Shut up and sell Billboard on a bumper

Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter

deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The

and goodwill messages; 10. Persuasive and sales messages; 11. Negative messages -- Unit Four. Reports

-- Indirectness in bad-news messages -- Indirectness in persuasion and sales messages -- Pattern viriations in