Title:
Competitive intelligence : how to gather, analyze, and use information to move your business to the top
Author:
Kahaner, Larry.
ISBN:
9780684844046
9780684810744
Personal Author:
Edition:
1st Touchstone ed.
Publication Information:
New York : Simon & Schuster, 1997.
Physical Description:
300 p. : ill., map ; 24 cm.
General Note:
Includes index.
"A Touchstone book."
Contents:
Being a hero and not a bum -- What is competitive intelligence?. The rise of competitive intelligence ; What competitive intelligence can do for your company : information versus intelligence ; Why most managers are still stuck in the information age -- Real world competitive intelligence. The intelligence cycle ; Planning and direction ; Collection ; Analysis ; Dissemination ; Mergers and acquisitions ; Benchmarking and competitive intelligence ; How the Japanese perform competitive intelligence ; Competitive intelligence in other countries ; Building a competitive intelligence system -- Issues, opportunities, and the future. Justifying the cost of competitive intelligence ; Using competitive intelligence in the European Union ; Ethics ; The new gatekeepers ; Why the U.S. government must get involved in competitive intelligence ; Competitive intelligence -- the next generation -- Glossary of competitive intelligence.
Subject Term: