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1. 
Cover image for Brand enigma : decoding the secrets of your brand
by 
Bruce, Duncan, 1951-
Format: 
Books
Publication Date 
2008
Excerpt: 
sussing out the competition -- Engaging staff in the employer brand -- Web threats and opportunities -- An
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2. 
Cover image for Branded customer service : the new competitive edge
by 
Barlow, Janelle, 1943-
Format: 
Books
Publication Date 
2006 2004
Excerpt: 
Branded customer service : the new competitive edge / Barlow, Janelle, 1943-
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