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1.

Brand sense : sensory secrets behind the stuff we buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2010

Excerpt:

Advertising -- Brand name products.

Available: Copies:

2.

Logo savvy : top brand-design firms share their naming and identity strategies

by

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

"How do you create a name for your company, product, or service? What should its look be? Logo

Available: Copies:

3.

Living the brand : how to transform every member of your organization into a brand champion

by

Ind, Nicholas.

Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

4.

Cover image for Branded customer service : the new competitive edge

Branded customer service : the new competitive edge

by

Barlow, Janelle, 1943-

Format:

Books

Publication Date

2006 2004

Excerpt:

Brand name products.

Available: Copies:

5.

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products.

Available: Copies:

6.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

by

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products.

Available: Copies:

7.

Cover image for Beyond branding : how the new values of transparency and integrity are changing the world of brands

Beyond branding : how the new values of transparency and integrity are changing the world of brands

by

Ind, Nicholas.

Format:

Books

Publication Date

2005 2003

Excerpt:

Brand name products.

Available: Copies:

8.

Cover image for How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

by

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products.

Available: Copies:

9.

Cover image for How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

by

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products.

Available: Copies:

10.

Cover image for Brands & desires

Brands & desires

by

Kreutz, Bernd.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products.

Available: Copies:

11.

Cover image for The 22 immutable laws of branding

The 22 immutable laws of branding

by

Ries, Al.

Format:

Books

Publication Date

2000 1999

Excerpt:

Brand name products.

Available: Copies:

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Subject: Business names.

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Lindström, Martin, 1970-

(3)

Holt, Douglas B.

(2)

(2)

Barlow, Janelle, 1943-

(1)

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(1)

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(1)

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Stewart, Paul, 1966-

(1)

Wow Branding (Firm)

(1)

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Brand name products.

(10)

Advertising -- Brand name products.

(3)

Advertising -- Psychological aspects.

(3)

Senses and sensation.

(3)

Branding (Marketing)

(2)

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(2)

(2)

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(2)

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Werbepsychologie.

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