Business marketing face to face : the theory and practice of B2B

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Title:

Author:

Fill, Chris.

ISBN:

9781906884543

9781906884550

Personal Author:

Fill, Chris.

Publication Information:

Oxford : Goodfellow Publishers, c2012.

Physical Description:

xii, 332 p. : ill. ; 25 cm.

Contents:

1. An introduction to business marketing -- 2. Business products and services -- 3. Organisational buying behaviour -- 4. Relationship marketing -- 5. Strategy: segmentation, positioning and pricing -- 6. Marketing channels -- 7. Supply chains, channel structures and networks -- 8. Managing B2B relationships -- 9. Principles of business marketing communications -- 10. The business marketing communication mix -- 11. Personal selling and key account management.

Subject Term:

Communication in marketing.

Added Author:

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025771912	658.8 F484B 2012	1	Searching... Unknown

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Summary

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.