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1. 
Cover image for The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
by 
Hatton, Angela.
Format: 
Books
Publication Date 
2000 1996
Excerpt: 
The definitive guide to marketing planning : the fast track to intelligent marketing planning and
Available: Copies:
2. 
Cover image for Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
by 
Hooley, Graham J.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte
Available: Copies:
3. 
Cover image for A passion for planning : financials, operations, marketing, management, and ethics
A passion for planning : financials, operations, marketing, management, and ethics
A passion for planning : financials, operations, marketing, management, and ethics
by 
Vega, Gina.
Format: 
Books
Publication Date 
2000
Excerpt: 
A passion for planning : financials, operations, marketing, management, and ethics / Vega, Gina.
Available: Copies:
4. 
Cover image for Entrepreneurship : how to start and grow your own business
Entrepreneurship : how to start and grow your own business
by 
Tracy, Brian, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
: Hiring Top Talent and Managing for Success -- Eight : Sales and Marketing : The Fuel of Your Business
Available: Copies:
5. 
Cover image for Business transformation : a roadmap for maximizing organizational insights
Business transformation : a roadmap for maximizing organizational insights
by 
Zeid, Aiman, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
BUSINESS & ECONOMICS / Marketing / Research.
Available: Copies:
6. 
Cover image for Innovation and growth : what do we know?
Innovation and growth : what do we know?
Innovation and growth : what do we know?
by 
Thakor, Anjan V.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Innovation Processes and New Product Development Projects: Operations and Marketing Research Perspectives
Available: Copies:
7. 
Cover image for The entrepreneur's guide to writing business plans and proposals
The entrepreneur's guide to writing business plans and proposals
The entrepreneur's guide to writing business plans and proposals
by 
Chambers, K. Dennis, 1943-
Format: 
Books
Publication Date 
2008
Excerpt: 
a realistic marketing plan -- Demonstrate financial credibility : money still makes the world go
Available: Copies:
8. 
Cover image for Converting customer value : from retention to profit
Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Relationship marketing.
Available: Copies:
9. 
Cover image for The ABC's of writing winning business plans : how to prepare a business plan that others will want to read--and invest in
The ABC's of writing winning business plans : how to prepare a business plan that others will want to read--and invest in
by 
Sutton, Garrett.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007613.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0914/2005007613-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- The logistics -- Marketing your business -- Market trends and timing -- Funding and financials
Available: Copies:
10. 
Cover image for Entrepreneurship
Entrepreneurship
by 
Hisrich, Robert D.
Format: 
Books
Publication Date 
2002
Excerpt: 
marketing plan -- 9. The financial plan -- 10. The organizational plan -- Part III. Financing the new
Available: Copies:
11. 
Cover image for Growing and managing an entrepreneurial business
Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic
Available: Copies:
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