Corporate innovation and entrepreneurship : entrepreneurial development within organizations

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Title:

Corporate innovation and entrepreneurship : entrepreneurial development within organizations

Author:

Kuratko, Donald F.

ISBN:

9781111526917

Personal Author:

Kuratko, Donald F.

Edition:

3rd ed, international ed.

Publication Information:

[S.l.] : South-Western, c2011.

Physical Description:

xviii, 483 p. : ill. ; 24 cm.

General Note:

Previous ed.: Corporate entrepreneurship and innovation : entrepreneurial development within organizations / Michael H. Morris, Donald F. Kuratko, Jeffrey G. Covin.

Abstract:

This title is a comprehensive text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, it employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process.

Subject Term:

Entrepreneurship.

Organizational change.

Business planning.

Added Author:

Morris, Michael H.

Covin, Jeffrey G. (Jeffrey Glenn)

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025758901	658.421 K96C 2011	1	Searching... Unknown

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Summary

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies�� competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.