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1. 
Cover image for Converting customer value : from retention to profit
Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Relationship marketing.
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2. 
Cover image for Growing and managing an entrepreneurial business
Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic
Available: Copies:
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