Writing successful essays / Open University LB160/Book 2.

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Part 1. PR writing: role and responsibility -- part 2. Winning principles -- part 3. Preparing to

digital age -- and you -- 2. Writing to accomplish goals : build the foundation for every message -- 3

659.2 PRA

659.2 N558P 2013

: they still count -- Writing to persuade part 1 : the tools and techniques -- Writing to persuade part 2

-- Priority publics -- Channels -- Role of the writer -- Conclusions -- Exercises -- Chapter 2: Ethical and

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2

Appendix 1: Example questions and how to answer them -- Appendix 2: General undergraduate marking

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