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1. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, creative directors, freelance writers, marketing managers . . . even small business owners and information
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by 
Chambers, K. Dennis, 1943-
Format: 
Books
Publication Date 
2008
Excerpt: 
a realistic marketing plan -- Demonstrate financial credibility : money still makes the world go
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3. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Format: 
Books
Publication Date 
2005
Excerpt: 
commercials and multimedia presentations -- Writing for the web -- Writing e-mail marketing -- How to get a
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4. 
Cover image for Write up the corporate ladder : successful writers reveal the techniques that help you write with ease and get ahead
by 
Ryan, Kevin, 1951-
Format: 
Books
Publication Date 
2003
Excerpt: 
Communications and public affairs -- News America Marketing, Paul Carlucci, chairman and CEO -- Procter &amp
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by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- 3. Public relations and the marketing communication campaign.
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