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1. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Writing direct mail -- Writing brochures, catalogs, and other printed and PDF sales material -- Writing
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2. 
Cover image for Business writing today : a practical guide
by 
Canavor, Natalie, 1942- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
persuasive messages, documents and materials -- 9. Writing to persuade, part 1 : the tools and techniques
Available: Copies:
3. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
for special events -- Media credentials -- Materials for media rooms-crises and special events
Available: Copies:
4. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing
Available: Copies:
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