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1. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Writing direct mail -- Writing brochures, catalogs, and other printed and PDF sales material -- Writing
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2. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Copywriting for out-of-home media -- Copywriting for sales promotion -- Conclusions -- Exercises -- Chapter 14
Available: Copies:
3. 
Cover image for Business communication : process & product
by 
Guffey, Mary Ellen.
Format: 
Books
Publication Date 
2006
Excerpt: 
and goodwill messages; 10. Persuasive and sales messages; 11. Negative messages -- Unit Four. Reports
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4. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing
Available: Copies:
5. 
Cover image for Write up the corporate ladder : successful writers reveal the techniques that help you write with ease and get ahead
by 
Ryan, Kevin, 1951-
Format: 
Books
Publication Date 
2003
Excerpt: 
., Mitch Bardwell, director sales training division -- Cisco Systems, Inc., Jere Brooks King, vice
Available: Copies:
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