The complete guide to self-publishing

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Title:

Author:

Ross, Tom, 1933-

ISBN:

9781582970912

Personal Author:

Ross, Tom, 1933-

Edition:

New, expanded & rev. 4th ed.

Publication Information:

Physical Description:

521 pages : illustrations ; 23 cm

General Note:

"Now includes e-publishing"--Cover.

Contents:

Should You Take Control of Your Own Destiny? Today's Publishing Scene Start-Up Considerations to Get You Off on the Right Foot Creating a Quality Product That Attracts Buyers Killer PR: The Great Equalizer Selling Books the Usual Ways Nontraditional Venues for Generating More Sales Propelling Your Business Through the Stratosphere Self-Publishing Timetable A Piloting Your Successful Marketing Plan Canadian Resources Selected Book Manufacturers Marketing Contacts

Abstract:

Describes the advantages and disadvantages of self-publishing, and provides advice on subject selection, research, book design and manufacture, advertising, marketing, publicity, promotion, and distribution.

Subject Term:

Self-publishing -- United States.

Self-publishing -- Canada.

Self-publishing. (OCoLC)fst01111887

Geographic Term:

Canada. (OCoLC)fst01204310

United States. (OCoLC)fst01204155

Added Author:

Ross, Marilyn Heimberg.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000007867	070.5 ROS	1	Searching... Unknown

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Summary

This new, updated edition of the industry standard shows writers how to get full control over their careers by self-publishing. Writers will see how the publishing industry works and learn how to make it work for them. Packed with maximum profit/minimal risk ideas, the Complete Guide to Self-Publishing, 4th Edition provides readers with: * Step-by-step guidance on every aspect of publishing and marketing a book * Appendices that list marketing contacts, government help and vendors, including names and addresses * Updated advice on e-publishing and electronic rights--everything the writer needs to know to tackle this dynamic new medium * Production tips that can cut design and printing costs * Proven sales letter formats, cover designs and catalog sheets * Dynamic marketing strategies for publicity, advertising and sales--specifically, what works and what doesn't