Career distinction : stand out by building your brand

Select an Action

Title:

Career distinction : stand out by building your brand

Author:

Arruda, William, 1961-

ISBN:

9780470128183

Personal Author:

Arruda, William, 1961-

Publication Information:

Hoboken, N.J. : J. Wiley & Sons Inc., c2007.

Physical Description:

xvi , 207 p. : ill. ; 24 cm.

General Note:

Includes index.

Contents:

Understand the future of work -- Adopt the career distinction mindset -- Brand yourself for career success -- Know yourself to grow yourself -- Remember, it's what they think that counts -- Define your brand community -- Tell your brand story -- Create your career-marketing tools -- Express yourself -- Assess your online identity -- Build your brand in bits and bytes -- Be on-brand in all that you do -- Get a visual identity -- Increase your career karma -- Summary: evolve and resolve.

Subject Term:

Career development.

Success in business.

Professions -- Marketing.

Added Author:

Dixson, Kirsten, 1968-

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039541.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006039541-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006039541-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025420429	650.14 A793C 2007	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Praise for Career Distinction

"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic

"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute

"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job