International marketing strategy : analysis, development and implementation. Doole, Isobel, 1954-

marketing marketing strategy market market research market analysis development cases

-- Internal environmental analysis -- External environmental analysis -- Strategy formulation: long-term goals

-- Strategy review, evaluation, and control -- Part 5: Strategic management case analysis -- How to prepare

opportunities -- Lesson 5.1. Identifying markets -- Lesson 5.2. Market opportunity analysis -- Lesson 5.3

-- Analysis of Environment -- Organization Self-Assessment -- Establishing Goals and Objectives -- Setting

strategic vision, setting objectives, and crafting a strategy -- Industry and competitive analysis

-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing

's equity -- pt. 6. Management of the corporate capital structure -- pt. 7. Analysis of financing tactics