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1. 
Cover image for Packaging : design successful packaging for specific customer groups
Packaging : design successful packaging for specific customer groups
by 
Stephenson, Keith.
Format: 
Books
Publication Date 
2007
Excerpt: 
profession, and shopping habits. Case studies and interviews with designers and brand owners explain how and
Available: Copies:
2. 
Cover image for International marketing
International marketing
by 
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
7. International product and brand management -- Lesson 7.1. International product strategies
Available: Copies:
3. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars
Available: Copies:
4. 
Cover image for Who says elephants can't dance? : inside IBM's historic turnaround
Who says elephants can't dance? : inside IBM's historic turnaround
by 
Gerstner, Louis V.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html
Format: 
Books
Publication Date 
2002
Excerpt: 
; Creating a global enterprise ; Reviving the brand ; Resetting the corporate compensation philosophy ; Back
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5. 
Cover image for Brands and branding in South Africa : key success stories. Volume 2.
Brands and branding in South Africa : key success stories. Volume 2.
Brands and branding in South Africa : key success stories. Volume 2.
Format: 
Books
Publication Date 
1994
Excerpt: 
Advertising -- Brand name products -- South Africa -- Case studies.
Available: Copies:
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Advertising -- Brand name products -- South Africa -- Case studies.
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Advertising -- Brand name products.
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Brand name products -- South Africa -- Case studies.
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Brand name products.
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Computer industry -- United States -- History.
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