important points. [The book] is aimed at undergraduate and postgraduate students of marketing"--Back cover.

-opening vignettes, figures, and communication cases that expose students to professional use of social media and

. Cultivating trust with students -- chapter 8. Building bridges of trust with families -- chapter 9. Restoring

business in South Africa. It offers undergraduate students a practical view of marketing and management

designers and brand, advertising, and marketing professionals and students." "The first book to explore the