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1. 
Cover image for Essentials of strategic management : the quest for competitive advantage.
by 
Gamble, John (John E.)
Format: 
Books
Publication Date 
2013
Excerpt: 
What is strategy and why is it important? -- Charting a company's direction : vision and mission
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2. 
Cover image for Strategic management : concepts and cases
by 
David, Fred R.
Format: 
Books
Publication Date 
2009
Excerpt: 
: Walt Disney Company, Inc -- 2008 -- Part 2: Strategy formulation -- The business vision and mission
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3. 
Cover image for Who says elephants can't dance? : inside IBM's historic turnaround
by 
Gerstner, Louis V.
Format: 
Books
Publication Date 
2002
Excerpt: 
field ; Operation bear hug ; Stop the bleeding (and hold the vision) ; Creating the leadership team
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4. 
Cover image for Strategic management : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
strategic vision, setting objectives, and crafting a strategy -- Industry and competitive analysis
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