Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices

Select an Action

Title:

Author:

Hasen, Jeff, 1958-

ISBN:

9781118243268

Personal Author:

Hasen, Jeff, 1958-

Publication Information:

Hoboken, N.J. : Wiley, c2012.

Physical Description:

xvii, 206 p. ; 24 cm.

General Note:

Includes index.

Contents:

Machine generated contents note: pt. I The Early Years -- ch. 1 Radio's Days of Glory -- ch. 2 Hipcricket's Beginnings in a Starbucks -- ch. 3 Mobile at the Start of the Millennium -- ch. 4 American Idol Engages a Nation -- ch. 5 RAZR Sharpens Mobile's Focus -- ch. 6 Hipcricket's First Customers -- ch. 7 Listening to the Consumer -- ch. 8 The Brands Show Some Interest -- ch. 9 Mobile as a Natural Progression -- ch. 10 Mobile in the Fight Against Cancer -- ch. 11 Stops and Starts -- ch. 12 Build Me an iPhone App -- ch. 13 Hipcricket Matures, Rebrands -- ch. 14 It's Not Spam on the Phone -- ch. 15 Texting with the Phone to the Ear? -- ch. 16 Mobile Award For Dummies -- pt. II The Present -- ch. 17 The Recession's Effect on Mobile's Growth: Businesses, Especially Retail, Feel the Pinch -- ch. 18 Behavior Changes Seen in All Age Groups -- ch. 19 Mobile Gets Busy: The Rise of the Call to Action -- ch. 20 Radio Regains Its Magic -- ch. 21 Hipcricket Weathers the Recession --

Contents note continued: ch. 22 The Brands Rebound from the Recession -- ch. 23 The Rise of Loyalty Clubs -- ch. 24 MillerCoors Drinks from Android Cup -- ch. 25 Belle Tire Rolls with Mobile -- ch. 26 Other Brands Produce Notable Campaigns -- ch. 27 Trends -- ch. 28 Innovation: Emergence of Multiscreen Marketing -- ch. 29 Looking Internationally for Guidance -- ch. 30 Hipcricket Builds for the Future -- pt. III The Future -- ch. 31 Determining Whether Mobile Has Arrived -- ch. 32 The Ever-Changing Consumer -- ch. 33 The Tools You Can Use: Considering Mobile Products and Services Individually -- ch. 34 The Real Questions Marketers Should Ask -- ch. 35 Advice from the Smartest Marketers.

Abstract:

"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"--

Subject Term:

Telemarketing.

Mobile commerce.

Internet marketing.

Cell phone advertising.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025572997	658.872 H348M 2012	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Integrate your mobile marketing program and take your brand to the next level

Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile.

Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not

It's time to mobilize your marketing programs and drive your profits to new heights.