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1. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
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2. 
Cover image for Communication design : principles, methods, and practice
by 
Frascara, Jorge.
Format: 
Books
Publication Date 
2004
Excerpt: 
and Planning -- Design Methods -- The Design Process -- The Practice: Professional Areas -- Design for
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