Title:
Visual persuasion : the role of images in advertising
Author:
Messaris, Paul.
ISBN:
9780803972452
9780803972469
Personal Author:
Publication Information:
Thousand Oaks ; London ; New Delhi : Sage Publications, ©1997.
Physical Description:
xxii, 297 pages : illustrations ; 24 cm
Contents:
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
Subject Term:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.htmlTable of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html