place on the desks of executives, leaders, managers, and middle managers across industries, whose work

Hussey ; Activity : Convention -- Planning your work : The brief ; Audience ; Sources and credibility

. Themes include: producing innovative work, avoiding repetition, standing out in the market place

work can be evaluated. Authors include such influential designers as Herbert Bayer, Laszlo Moholy

contemporary design work. This richly illustrated book offers explanations of the fundamental principles

presenting their work for consideration. As businesses continue to adapt to and provide environmental

the thoughtful commentary and full-color branding work of award-winning designers and creative

definitively the zeitgeist." "The blurb always makes the same claim: that the book shows the work of the newest

"This comprehensive work will give students a firm grasp of the theory and practice of

Heller places the contemporary work in a broader context of design. At the heart of the book are hundreds

: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand

work of today's top designers and design firms." "Each project featured in this book examines the