by
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format:
Books
Publication Date
2013
Excerpt:
and Managing Reputation -- Corporate Philanthropy -- What Is Corporate Advertising? -- Advertising to
by
Barker, Rachel, 1958-
Format:
Books
Publication Date
2013
Excerpt:
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
by
Barker, Rachel, 1958- editor.
Format:
Electronic Resources
Publication Date
2013
Excerpt:
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
by
Belasen, Alan T., 1951-
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007014604.html
Format:
Books
Publication Date
2008 2007
Excerpt:
Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational
by
Erasmus-Kritzinger, Lisel, 1967-
Format:
Books
Publication Date
2000
Excerpt:
communication and advertising -- 4. Presentation communication -- 5. Multicultural communication in the business