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Corporate communication

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

-- Tea Drinkers Heaven -- From Moonshine to Big Time -- Growing Their Brand -- Communications Role

Available: Copies:

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

public relations : cementing the brand / Patricia T. Whalen -- Investor relations for shareholder value

Available: Copies:

SocialCorp : social media goes corporate

Postman, Joel.

Format:

Books

Publication Date

2009

Excerpt:

and web 2.0? -- Can you control your brand, or just share it? -- Using social media to reach the right

Available: Copies:

Essentials of corporate communication : implementing practices for effective reputation management

Riel, C. B. M. van.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html

Format:

Books

Publication Date

2007

Excerpt:

-- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company

Available: Copies:

Scenarios : the art of strategic conversation

Van der Heijden, Kees.

Format:

Books

Publication Date

2005

Excerpt:

Summary: "The Second Edition features brand new material throughout, and places increased emphasis

Available: Copies:

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