organisations and business functions are responding * a micro view of the skills needed to take advantage of the

to their activities and functions: as marketing communication, public relations, management

and crisis management -- Proactive management functions and crisis management -- The crisis prevention

Practice: Individual and Organizational Coping Strategies -- Social Support Functions and Dysfunctions

Management: Building Bridges between Public Relations and Other Managerial Functions / Barbara DeSanto -- 2.A

Functions of Corporate Communication: A Strategic View -- Pt. C. Functions of Corporate Communication -- Ch