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00000IIE

Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2017

Excerpt:

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

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Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2014

Excerpt:

and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in

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Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

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Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

Available: Copies:

Corporate communication : a guide to theory and practice

Cornelissen, Joep.

Format:

Books

Publication Date

2011

Excerpt:

measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication

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