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1.

Cover image for Business marketing face to face : the theory and practice of B2B

Business marketing face to face : the theory and practice of B2B

by

Fill, Chris.

Format:

Books

Publication Date

2012

Excerpt:

Business marketing face to face : the theory and practice of B2B /

Available: Copies:

2.

Cover image for Principles of advertising & IMC

Principles of advertising & IMC

Principles of advertising & IMC

by

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Excerpt:

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Available: Copies:

3.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Cant, Michael

Format:

Books

Publication Date

2025

Excerpt:

2

Available: Copies:

4.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

2

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5.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Excerpt:

2

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6.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

2

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7.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Van Heerden, Neels, 1957-

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Format:

Books

Publication Date

2019

Excerpt:

2

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8.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Excerpt:

2

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9.

Cover image for Strategic integrated marketing communications

Strategic integrated marketing communications

by

Percy, Larry, author.

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Books

Publication Date

2018

Excerpt:

2

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10.

Cover image for Architecting experience : a marketing science and digital analytics handbook

Architecting experience : a marketing science and digital analytics handbook

by

Wheeler, Scot R.

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Format:

Books

Publication Date

2016

Excerpt:

2

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11.

Cover image for Strategic integrated communication

Strategic integrated communication

Strategic integrated communication

by

Mulder, D.

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Format:

Books

Publication Date

2015

Excerpt:

2

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12.

Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18841.2)

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Subject: Communication in marketing.

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Belch, George E. (George Edward), 1951-

(8)

Belch, Michael A.

(7)

Shimp, Terence A.

(7)

Angelopulo, G. C. (George Charles), 1956-

(3)

Koekemoer, Ludi.

(3)

Andrews, J. Craig.

(2)

Barker, Rachel, 1958-

(2)

(2)

Mulder, D. (Dalmé)

(2)

(2)

Rossiter, John R.

(2)

Van Heerden, Neels, 1957-

(2)

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

(1)

Barker, Rachel, 1958- editor.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Bellman, Steven.

(1)

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bothma, Neels, 1959-

(1)

(1)

(1)

Caywood, Clarke L., 1947-

(1)

Clow, Kenneth E.

(1)

Cook, Gordon, 1948-

(1)

Dahlén, Micael.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

Egan, John, 1952- author.

(1)

Elliott, Richard H.

(1)

Ellson, Tony, 1953-

(1)

Fishbach, Stephen.

(1)

Harris, Thomas L., 1931-

(1)

Heath, Robert L. (Robert Lawrence), 1941-

(1)

Holtzhausen, Lida

(1)

Kitchen, Philip J.

(1)

Kotler, Philip.

(1)

Kruckeberg, Dean.

(1)

Lange, Fredrik.

(1)

Leventis, Katherine.

(1)

(1)

Mckend, Robert.

(1)

Mokoena, Kamogelo.

(1)

Monash University. Dept. of Marketing.

(1)

(1)

(1)

(1)

(1)

Ngobeni, Lesego.

(1)

Niemann-Struweg, I.

(1)

Ouwersloot, Hans.

(1)

Parente, Donald.

(1)

Percy, Larry, author.

(1)

(1)

Rensburg, Ronel S.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Smith, Terry, 1955-

(1)

(1)

Theron, Catherine Mpolokeng.

(1)

Toth, Elizabeth L.

(1)

Van Rooyen, Rob.

(1)

VanSlyke Turk, Judy.

(1)

Waymer, Damion.

(1)

Wheeler, Scot R.

(1)

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Library

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Subject

(25)

Sales promotion.

(22)

(14)

Direct marketing.

(6)

Communication in management.

(4)

Branding (Marketing)

(3)

(3)

(3)

Strategic planning.

(3)

Advertising campaigns.

(2)

Communication en marketing.

(2)

Electronic commerce.

(2)

Marketing -- Management.

(2)

Marktkommunikation.

(2)

Public relations.

(2)

Advertising -- Management.

(1)

Advertising -- South Africa.

(1)

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

Belanghebbenden.

(1)

Brand name products -- Marketing -- Management.

(1)

Business networks.

(1)

Canales de comercialización.

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- South Africa.

(1)

(1)

Comunicación en mercadeo.

(1)

Consumers -- Research -- South Africa.

(1)

Consumers -- Research.

(1)

Corporate culture.

(1)

Corporations -- Public relations -- Moral and ethical aspects.

(1)

Customer relations.

(1)

(1)

Electronic books.

(1)

Integriertes Management.

(1)

Interne communicatie.

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

Market segmentation.

(1)

Marketing channels.

(1)

Marketing direct.

(1)

Marknadsföring.

(1)

Merken (commercie)

(1)

(1)

Positioning (Advertising)

(1)

Promoción de ventas.

(1)

Public relations -- Moral and ethical aspects.

(1)

(1)

(1)

Sales promotion -- South Africa.

(1)

Target marketing.

(1)

(1)

Ventes -- Promotion.

(1)

Visual communication.

(1)

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