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1.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Cant, Michael

Format:

Books

Publication Date

2025

Excerpt:

4

Available: Copies:

2.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Excerpt:

4

Available: Copies:

3.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

4

Available: Copies:

4.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

4

Available: Copies:

5.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Excerpt:

4

Available: Copies:

6.

Cover image for Strategic integrated marketing communications

Strategic integrated marketing communications

by

Percy, Larry, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

4

Available: Copies:

7.

Cover image for Architecting experience : a marketing science and digital analytics handbook

Architecting experience : a marketing science and digital analytics handbook

by

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

4

Available: Copies:

8.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

4

Available: Copies:

9.

Cover image for Strategic integrated communication

Strategic integrated communication

Strategic integrated communication

by

Mulder, D.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

4

Available: Copies:

10.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

4

Available: Copies:

11.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales

Available: Copies:

12.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Effectiveness -- PART 4 SALES PROMOTION MANAGEMENT. 18 Sales Promotion Overview and the Role of Trade Promotion

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Belch, George E. (George Edward), 1951-

(6)

Belch, Michael A.

(5)

Koekemoer, Ludi.

(3)

Shimp, Terence A.

(3)

Andrews, J. Craig.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Barker, Rachel, 1958-

(2)

(2)

Van Heerden, Neels, 1957-

(2)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Barker, Rachel, 1958- editor.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

(1)

Bothma, Neels, 1959-

(1)

(1)

Cook, Gordon, 1948-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Egan, John, 1952- author.

(1)

Elliott, Richard H.

(1)

Ellson, Tony, 1953-

(1)

(1)

Harris, Thomas L., 1931-

(1)

Holtzhausen, Lida

(1)

Kitchen, Philip J.

(1)

Kotler, Philip.

(1)

Kruckeberg, Dean.

(1)

(1)

(1)

(1)

Mulder, D. (Dalmé)

(1)

(1)

Niemann-Struweg, I.

(1)

Ouwersloot, Hans.

(1)

Parente, Donald.

(1)

Percy, Larry, author.

(1)

Rossiter, John R.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Van Rooyen, Rob.

(1)

VanSlyke Turk, Judy.

(1)

Wheeler, Scot R.

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Electronic books.

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Sales promotion -- South Africa.

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