Search Results for Action

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00000IIE

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

Peters, Luise.

Format:

Computer file

Publication Date

2012

Excerpt:

platforms through participatory action research / Peters, Luise.

Available: Copies:

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Alpert, Jed.

Format:

Books

Publication Date

2012

Excerpt:

everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they

Available: Copies:

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim

Available: Copies:

Does your marketing sell? : the secret of effective marketing communications

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Excerpt:

-- Step 7. Action - permission.

Available: Copies:

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Audience Selection and Action Objectives -- 4. Behavioral Sequence Model for Specific Targeting -- 5

Available: Copies:

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