14 Results Found
000000000000IIE
by
Copley, Paul, 1952- author.
Format:
Books
Publication Date
2014
Excerpt:
Marketing communications management : analysis, planning, implementation / Copley, Paul, 1952
2.
by
Wheeler, Scot R., author.
Format:
Books
Publication Date
2020
Excerpt:
conversion science; the methodological application of strategy, measurement and analysis in pursuit of
3.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales
4.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Marketing and Other Media -- 16 Advertising Media: Planning and Analysis -- 17 Measuring Ad Message
5.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
message effectiveness -- Advertising media : planning and analysis -- Traditional advertising media
6.
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
Introduction to marketing communications -- How marketing communications works -- Analysis of
7.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior
8.
by
Heath, Robert L. (Robert Lawrence), 1941-
Format:
Books
Publication Date
2009
Excerpt:
" / Connecting organizations and their employee publics : the rhetorical analysis of employee
9.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
program situation analysis. 3. Organizing for advertising and promotion: The role of ad agencies and other
10.
by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
-- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and
11.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
PROGRAM SITUATION ANALYSIS. Ch. 3. Organizing for Advertising and Promotion : The Role of Ad Agencies and
12.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- Media planning and analysis -- Overview of sales promotion management -- Trade-oriented sales promotion
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