Space race : an inside view of the future of communications planning

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Title:

Author:

Taylor, Jim.

ISBN:

9780470094518

Personal Author:

Taylor, Jim.

Publication Information:

Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005.

Physical Description:

xxviii, 293 p. : ill., map ; 24 cm.

Contents:

The space race -- Of straw and sponges -- Gravity -- Reviewing the fleet -- Life below decks -- A slow wind on the water -- The soul meter -- The dark days of data -- Antarctica -- The twin achilles' heels -- 2020 vision -- Beyond 2020 : the ROI of snow.

Subject Term:

Communication in marketing.

Advertising.

Marketing.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020372500	659.2 T243S 2005	1	Searching... Unknown

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Summary

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.