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1. 
Cover image for Does your marketing sell? : the secret of effective marketing communications
Does your marketing sell? : the secret of effective marketing communications
by 
Moore, Ian.
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Step 4. Attention - serendipity -- Step 5. Interest - persuadability -- Step 6. Desire - knowledge
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2. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Creative Execution: Attention and the Structure of Ads -- 11. Corporate Advertising Communications -- 12
Available: Copies:
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