Search Results for Behaviour.

Consumer Behaviour & marketing communication

Kazmi, S. H. H.

Format:

Books

Publication Date

2010

Excerpt:

Consumer Behaviour & marketing communication / Kazmi, S. H. H.

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Herd how to change mass behaviour by harnessing our true nature

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Excerpt:

Herd how to change mass behaviour by harnessing our true nature / Earls, Mark.

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

communications process and consumer behaviour -- The role of persuasion in integrated marketing communications

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Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

BUSINESS & ECONOMICS -- Organizational Behavior.

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Business marketing face to face : the theory and practice of B2B

Fill, Chris.

Format:

Books

Publication Date

2012

Excerpt:

buying behaviour -- 4. Relationship marketing -- 5. Strategy: segmentation, positioning and pricing -- 6

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Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Excerpt:

/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying

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Creating images and the psychology of marketing communication

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- Cross-cultural studies.

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