Essentials of marketing communications

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025524063	658.8 B661E 2006	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025526308	658.8 B661E 2006	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025524105	658.8 B661E 2006	3	Searching... Unknown

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Summary

This text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.